In this his debut business book, Mike invites you to share in the hustle. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year old - to a seasoned, professional, storyteller, who has built a boutique social media advertising agency that has made more brands go viral, globally, than any other studio in Africa.

Mike entwines business insights and universal premises of first hires, cash flow challenges, brand building, networking and pitches, with his humorous storyselling approach to deliver a page-turner complete with armed robberies, fancy-dress competitions and partnering with some of the planet's most coveted brands.

Life is short. Play naked!

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